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This is also known as Data Cleansing and is the process of finding, deleting, and/or correcting a database's dirty data (incorrect, inconsistent, incomplete, redundant or out-of-date).
Data scrubbing should not just be the process of cleaning the data, but also to enhance and add value to the data, as well as to bring consistency to different sets of data that have been amalgamated from a variety of data sources across an organisation. |